HR Interviews

Joinrs meets Arianna, Creator Manager at TikTok LIVE

Written by Joinrs Team | 20/5/2025

  Who is Joinrs?  

Joinrs is where young talent and companies connect. Powered by advanced AI, we match over 1 million job seekers with opportunities that align with their goals and values. More than 1,500 companies use Joinrs to boost their employer branding strategies and streamline talent acquisition processes. Are you a company looking to connect with the right talent? Click here to learn more. 

  HR conversations with Joinrs 

At Joinrs, we go beyond just matching candidates with opportunities. In addition to facilitating connections, we conduct insightful interviews with professionals from diverse backgrounds and industries. Through these conversations, we provide valuable insights and perspectives to our users, enriching their knowledge and experience on our platform. Join us in exploring the depth and breadth of expertise across various fields to enhance your career journey. Today Arianna is sharing her journey and advice with us!

 

1) How has the academic and cultural experience you had in Germany through the Erasmus program influenced your career and your decision to continue working in an international environment?

The Erasmus program was truly a turning point in my life - both personally and professionally. Academically, it introduced me to a completely different way of learning. One thing that really stood out was how the university in Germany approached language education. The English courses were very interactive and focused on speaking and real-life communication. That immersive, speech-driven method really pushed me out of my comfort zone and significantly improved my confidence. It was the first time I felt truly comfortable using English in academic and professional settings, and that turned out to be a key stepping stone for my future international career. At the same time, I had already started learning German before my Erasmus, and living in Germany gave me the opportunity to build on that foundation. What's also encouraging is that many companies in Germany, especially those with international teams, operate mainly in Business English. So while speaking German is definitely valuable, it’s not a limitation - there’s space for professionals who bring other strengths and are willing to keep learning.
Culturally, the experience went even deeper. Living and studying abroad helped me develop soft skills that continue to shape how I work today - skills like adaptability, empathy, and intercultural communication. Working on group projects with people from different countries taught me how to navigate different working styles, resolve misunderstandings diplomatically, and find common ground across cultures. But perhaps the most lasting impact was realizing how much I thrive in international environments. I love the creativity that comes from diverse perspectives, and the personal growth that happens when you're constantly stepping outside your usual way of thinking.

That said, even though my career has followed an international path, I can definitely imagine a future where I bring everything I’ve learned back to Italy. I think there’s incredible value in translating international experiences into something meaningful at home - whether it’s through innovation, mentorship, or simply sharing a more global mindset.

 

2) What role do you think continuous learning plays in your career? How do you keep yourself updated on the latest trends in your field?

In my opinion, continuous learning isn’t just something I “do” - it’s become part of how I think. In a world where things evolve so quickly, especially in international and digital environments, staying still means falling behind. New tools, new platforms, shifting trends - there’s always something to keep up with, and I actually find that really exciting.

One way I keep myself updated is by keeping a close eye on social media trends. Platforms like TikTok and Instagram, which some people still see as “just for fun,” are actually powerful indicators of how people are communicating, what topics are resonating, and where digital culture is heading. Even if your work isn’t directly in social media, these platforms give you insight into attention spans, content formats, visual storytelling, and even the tone people respond to. I also use LinkedIn a lot - both to read thought leadership pieces and to follow conversations happening within my industry. It's become an essential tool for staying in touch with global conversations. On Linkedin, people also share pieces of knowledge, their own experiences, challenges, and lessons learned. Their content often inspires me to dig deeper into a topic or explore a tool I hadn’t heard of yet.

In addition to that, I try to attend conferences and networking events, especially in international hubs like Berlin. There’s something energizing about being in a room full of people who are just as passionate and curious as you are. You pick up on the latest industry shifts, get inspired by speakers who are pushing boundaries, and most importantly - you make real connections. 

But continuous learning also means being humble enough to admit you don’t know everything. It’s about staying curious and open - listening, experimenting, asking questions. At the end of the day, I don’t see learning as a separate activity from working. It’s woven into everything I do. And it’s that mindset that keeps me growing, evolving, and feeling excited about the future - no matter where in the world I’m working from.


3) What does your job at TikTok consist of, what does a LIVE creator manager do?

As a LIVE Creator Manager at TikTok, I’m part of the LIVE Operations Team and my work focuses on making the LIVE space not just creative and fun, but also engaging and safe - for both creators and their audiences. In short, we work behind the scenes to ensure that what people see when they open TikTok LIVE reflects the best of what the platform can offer. More specifically, my role is all about building strong, long-term relationships with Italian-speaking creators - from influencers to up-and-coming talents - who are either already active on LIVE or have great potential to thrive in this space. I spend a lot of time identifying new talent, understanding content trends, and scouting creators who have the energy, authenticity, and charisma to engage live audiences. 
Once we onboard creators, the relationship really begins. I support them not only strategically, helping them understand what performs well and how to structure their content, but also creatively - encouraging them to experiment and grow. Part of my role includes organizing workshops and training sessions, where we help creators refine their livestreams, understand platform features, and boost the quality of their interactions.

I also act as a bridge between creators and internal teams - working cross-functionally to promote creator profiles, support campaigns, and ensure the right voices are featured during key moments. A big part of the job is being tuned in to in-app trends and cultural conversations so we can connect creators with the right opportunities at the right time.

Another important piece of what I do involves analyzing performance data and feedback. We constantly track how creators are performing on LIVE, what resonates with their audiences, and how features are being used. That data helps us improve our approach and give personalized feedback to help creators grow sustainably.

Overall, being a LIVE Creator Manager is a mix of community-building, creative strategy, talent development, and digital trendspotting. It’s dynamic and fast-paced but also incredibly rewarding. What I love most is that I get to work closely with creators, watch them evolve, and contribute to shaping the future of digital live entertainment - one stream at a time.

 

4) What advice would you give to someone who dreams of having an international work experience but is afraid of leaving their comfort zone?

I completely understand that fear - leaving your comfort zone is never easy. The idea of moving to a new country, adapting to a new culture and even speaking a different language every day... It's exciting, but it can also feel overwhelming. However, here’s the thing I’ve learned: fear is part of the process - and it often signals that something meaningful is waiting on the other side.

If you dream of building a career abroad, my first piece of advice is: start preparing early. You don’t need to wait for a job offer to begin. For instance, focus on your language skills. If you already know which country you’re interested in, take a course in that language - even just learning the basics can give you a huge confidence boost. And of course, improving your English is essential if you plan to work in international environments. The more comfortable you are with language, the more doors you’ll be able to open.

Another important step is crafting a strong CV that reflects both your hard and soft skills. Don’t worry if you don’t have years of professional experience yet. What matters is how you present what you do have. Internships, volunteer work, university projects, seminars - these are all valuable experiences. Use them to show how you’ve applied your skills in real contexts. Maybe you led a team during a group project, or solved a complex problem in a research assignment. These are stories worth telling, and they say a lot about your potential.

Also, remind yourself that you don’t have to make a huge leap all at once. It’s okay to start small. Maybe you begin with a short internship abroad, a summer course, or a few months of volunteering in another country. These smaller steps are not only less intimidating - they’re incredibly useful for helping you figure out what kind of environment suits you, what challenges excite you, and what kind of international experience you actually want to pursue long-term.

And here's what often surprises people: once you take that first step - no matter how small - you realize you're far more capable than you thought. You learn quickly, you adapt, you find support in unexpected places. The experience doesn’t just change your career path but it transforms your sense of what’s possible. 

So yes, it's okay to feel afraid. But don’t let that stop you. Prepare, start gradually, and give yourself permission to grow along the way. The most important thing is simply to start!

 

Interview curated by the Joinrs' team