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At Joinrs, we go beyond just matching candidates with opportunities. In addition to facilitating connections, we conduct insightful interviews with professionals from diverse backgrounds and industries. Through these conversations, we provide valuable insights and perspectives to our users, enriching their knowledge and experience on our platform. Join us in exploring the depth and breadth of expertise across various fields to enhance your career journey. Today Cristina is sharing her journey and advice with us!
My academic journey has been like the roots of a tree that represents my professional career: deep and solid.
I’m not only referring to my time at Bocconi University but also to my earlier education at a experimental human-studies high school (liceo letterario-linguistico), which shaped me on literary, humanistic, philosophical, and linguistic levels. It wasn’t just about quickly learning new languages but also about understanding cultures and, above all, mastering my native language, Italian.
After high school, I chose to study Economics because I felt the need to complete my education and broaden my horizons. Business Management opened the door for me to understand the corporate world. I pursued a specialization in Work Organization under Professor Severino Salvemini, convinced that companies are like living organisms that must be understood holistically.
My experimental thesis, conducted with Professor Giuseppe Soda on the importance of the network economy, gave me an edge in understanding how to navigate corporate dynamics at a time when social networks and network analysis were still niche topics.
To answer your question, my academic background has been truly foundational: as I mentioned, it represents the roots from which the tree of my daily growth and development has flourished.
Even today, I continue to grow through organizational readings, professional courses, and the network I’ve built. A constant source of inspiration is the Alumni community from my Organizational Studies year, Strut738. Named after the code for the Processes course taught by the phenomenal and unconventional Professor Carlo Turati (also an author of Zelig), we still exchange ideas and insights 20 years after graduation.
The Learning Hub at Sky reflects all of this. It’s driven by a clear vision, supported by a solid yet agile organization, with pillars like effective communication and constant networking.
The training we create is blended, agile, holistic, snackable (easy and enriching!), and always tailored to the needs of our audience.
Thank you for this question — it allows me to share a cross-functional growth journey within a company like Sky, where values and purpose are deeply rooted and align perfectly with my personal values. I think of principles like “forward-looking and restless,” “creative and action,” and “customer-led.” These values have inspired me for 17 years and have enabled me to develop transversal skills that have made my journey truly unique.
I joined Sky as an Executive Producer, a highly dynamic role that combined business, creativity, budget and talent management, as well as coordinating large teams such as advertising crews. This experience honed my organizational, talent management, and creative thinking skills daily.
Then came the opportunity to work in Procurement for international productions—a chance to capitalize on my existing skills while developing new ones, such as negotiation, effective communication, and greater expertise in financial and business matters. Additionally, I gained valuable experience in a multicultural context, collaborating with teams in Italy, England, Germany, and the USA.
Finally, the challenge of the Learning Hub.
Putting the customer at the center and fostering rapid, interactive learning for thousands of colleagues in customer care has been my greatest challenge so far. My passion for learning and edu-tainment—an approach that combines education and entertainment—has been instrumental in creating effective and widespread learning experiences.
I was determined to obtain my Scrum Master certification in 2018, when it became evident how crucial agility and its guiding principles were within the company.
It was love at first sight with the Agile Manifesto: I find it clear, effective, and incredibly relevant. I firmly believe that following its four key principles can make corporate life simpler, more productive, and better equipped to embrace change. These principles have become the compass guiding my team of trainers in every project we develop:
Within the Learning Hub, these agile principles fit perfectly. They enable us to create more dynamic training content, continuously enhance the learning experience, and respond swiftly to the needs and challenges of our colleagues.
Besides my professional role, I’m first of all a mother, to my beloved son Tommaso, who is in his second year of high school (Liceo Classico). Every day, I reflect on how to prepare him—and young people in general—for a constantly evolving job market.
The first piece of advice I’d give is to stay curious and flexible. Today’s market demands the ability to learn continuously and adapt quickly. Curiosity is the engine that allows us to explore new areas and grow both professionally and personally.
Another suggestion is to keep an open mind. Don’t shy away from growth opportunities—embrace as many as possible. Think big, don’t be swayed by others’ opinions, and follow your passions, as they will ultimately pay off. It’s easy to be influenced, but staying true to what truly motivates you will take you far.
I also strongly believe in training both the mind and emotions. Emotional resilience is a fundamental skill in the workplace. Embracing change and learning to manage emotions helps tackle challenges with balance. It’s a skill that needs to be practiced daily.
Finally, learning how to learn is undoubtedly the skill of the future. But there’s another equally important skill: learning to unlearn. With the pace at which business evolves, it’s essential to let go of old mindsets or practices that are no longer effective and embrace the new. These two abilities—learning and unlearning—will be your greatest allies and enablers in your professional journey.
Interview curated by the Joinrs' team