Who is Joinrs?
Joinrs is the meeting point for students, junior profiles, and companies. Thanks to our AI model, we help job seekers discover the best job ads aligned with their ambitions. At the same time, over 150 client companies use our platform for employer branding and talent acquisition strategies, aiming to attract candidates who align with their company's values. If you are a company and would like to learn more, click here.
HR conversations with Joinrs 
At Joinrs, we go beyond just matching candidates with opportunities. In addition to facilitating connections, we conduct insightful interviews with professionals from diverse backgrounds and industries. Through these conversations, we provide valuable insights and perspectives to our users, enriching their knowledge and experience on our platform. Join us in exploring the depth and breadth of expertise across various fields to enhance your career journey.
Hayfa Bukhari
Talent Acquisition Marketing and Employer Branding Specialist
1) Tell us a little about yourself: What is your background and what made you choose this specific career or industry?
Hi, I’m Hayfa. I currently work at Cognizant as a recruitment marketing and employer branding specialist. My role involves developing and executing employer branding and talent attraction strategies to showcase Cognizant as an employer of choice.
Additionally, I manage the social media channels and create content for Cognizant's careers page, and I also support internal communications and events.
I wanted to gain experience in the IT sector after working in the property and education sector, which is why I took on this role which allowed me to grow my skill set in talent attraction marketing.
2) As you currently work as a "Talent Acquisition Marketing and Employer Branding Specialist” for Cognizant, can you describe the company culture and the type of employees who tend to succeed here?
Yes, sure. We are a global IT consulting and services company that assists clients in transforming their business, operations, and technology models for the digital era. Our culture is based on our core values:
- Start with a point of view
- Seek data, build knowledge
- Always strive, never settle
- Work as one
- Create conditions for everyone to thrive
- Do the right thing, the right way
The type of people who tend to succeed at Cognizant are those who are innovative, adaptable, and team-oriented. They enjoy working in a fast-paced and dynamic environment, where they can learn new skills and deliver value to clients across different industries and geographies.
3) How does your organisation support employees from diverse ethnic backgrounds in their professional development and career advancement?
At Cognizant, we believe that diversity and inclusion are essential for our success as a global company. We value the unique perspectives and experiences of our employees from diverse ethnic backgrounds, and we strive to create an inclusive culture where everyone can thrive and grow.
We support our employees from diverse ethnic backgrounds in their professional development and career advancement in several ways:
We offer various learning and development programs that help our employees enhance their skills and knowledge, as well as prepare them for future roles and opportunities within Cognizant.
We have several Affinity Groups that provide a platform for our employees to connect, network, and share best practices with colleagues who have similar backgrounds, interests, or goals. We organise events and activities that celebrate the diversity and richness of our cultures, such as cultural festivals, and heritage months, and raise awareness of different topics such as Windrush.
We have a Diversity & Inclusion Council that oversees and guides our diversity and inclusion strategy, policies, and initiatives across the organization. The council consists of associates from different business units and functions who represent the diversity of our workforce and clients.
4) How do you measure the effectiveness of your Diversity & Inclusion initiatives within Cognizant and what metrics do you use to evaluate progress?
We measure the effectiveness of our Diversity & Inclusion initiatives by tracking some of these metrics:
- The representation and retention of diverse groups across different levels and functions of the organisation, as well as their career advancement and development opportunities
- The participation and engagement of our employees in our Affinity Groups, events, and activities
- The impact and outcomes of our D&I programs and interventions on our business performance, client satisfaction, innovation, and social responsibility
- The perception and awareness of our employees, clients, and stakeholders about our Diversity & Inclusion culture, values, and practices, as well as their sense of belonging and inclusion
We also benchmark our results against industry standards and best practices and identify areas of improvement and action plans for continuous enhancement.
5) What valuable tips and strategies can you share with our community to help them excel in job interviews with potential employers?
Here are some valuable tips and strategies to help you excel in job interviews with potential employers:
- Research the company and the role before the interview. Learn about their mission, vision, values, products, services, culture, and achievements.
- Review your resume and think of specific examples that demonstrate your skills, and achievements. Use the STAR method to structure your answers and provide evidence of your capabilities and contributions.
- Dress professionally and appropriately for the interview.
- Ask insightful questions at the end of the interview. This is your opportunity to show your curiosity, intelligence, and engagement, as well as to learn more about the company and the role.
Interview curated by the Joinrs' team
